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How Dick’s Sporting Goods uses data to make its products stand out
first insight

Dick’s Sporting Goods has been working with First Insight, a customer centric merchandising platform, for three years to improve its designing, buying, and pricing decisions through First Insight’s predictive analytics platform.

And the two companies have now announced a multiyear expansion of their partnership, allowing Dick’s to continue to use consumer data to improve its product development and merchandising processes.

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