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5 Myths About the Weather & Its Impact on Retail
planalytics

What does 53°F and light rain mean for sales? The answer is different in Chicago than in Charlotte; it varies if it is a day in March or October. The answer will also differ depending on the retailer or sector — Walmart versus Costco, True Value versus Lowe’s, mall-based versus online. Weather’s influence on consumers is complex and nuanced; temperature or precipitation data is easily misinterpreted and misused.

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